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Amazon Delays Rule Change for UK Sellers Amidst Concerns of Business Collapse


Amazon, the global online retail giant, has partially relented following a row over new rules that would have affected thousands of marketplace sellers in the UK and continental Europe.

The company initially announced that it would hold on to the proceeds of sales for more than a week, rather than crediting sellers’ accounts immediately after a sale was made. This move sparked outrage among small businesses, with concerns that it could force them out of business. However, after facing mounting pressure and scrutiny, Amazon has now announced that it will delay the rule change for several months for some sellers.

The Impact on Small Businesses

The new policy announced by Amazon would have required sellers to wait a week after the delivery of an item to receive payment, with funds not reaching their bank accounts until three days later. This delay in payment raised serious concerns among small businesses, many of whom rely on a steady cash flow to sustain their operations. Some sellers even voiced fears that their businesses could collapse as a result of the extended wait time for receiving their sale proceeds.

According to Amazon, there are approximately 225,000 small- and medium-sized businesses selling through its marketplace across Europe, with around 15% of these sellers, or about 33,750, potentially being affected by the rule change. For some sellers, this meant that thousands of pounds would be held back, disrupting their cash flow and hindering their ability to cover expenses and grow their businesses.

Backlash and Government Intervention

The announcement of the rule change sparked a growing outcry among affected sellers, leading to a public backlash and calls for Amazon to reconsider its decision. The situation escalated further when it was revealed that a UK government minister had written to Amazon, seeking clarification on how the company planned to support small sellers affected by the new rules.

In a letter addressed to John Boumphrey, the head of Amazon’s UK business, Kevin Hollinrake MP expressed his concerns, stating, “I would be grateful if you could explain how Amazon intends to help mitigate the impact on its sellers of this change, as this is a challenging time for many small businesses who are already struggling with cashflow issues.”

The UK government’s intervention signaled the gravity of the situation and highlighted the importance of platforms like Amazon in supporting small businesses and helping them access global markets. The livelihoods of these businesses should not be jeopardized by Amazon’s approach, according to the letter from the small business minister.

Amazon’s Partial Concession

Amid mounting pressure and concerns raised by both sellers and the UK government, Amazon announced that it would delay the implementation of the rule change for some sellers. The transition date for these sellers has been extended until 31 January 2024, providing them with temporary relief from the cash flow disruption caused by the new policy.

While this concession was seen as a small victory for affected sellers, some expressed dissatisfaction, highlighting that it merely postponed the challenges they would face until January 2024. Many sellers called for further clarification from Amazon, seeking reasons why such a policy change was deemed necessary.

The situation with Amazon is not an isolated incident. Another online marketplace, Etsy, faced a similar backlash when it introduced a policy that held back a significant portion of sellers’ earnings for an extended period. This policy, implemented in late May, allowed Etsy to withhold up to 75% of some sellers’ takings for at least 45 days.

In response to the uproar from sellers, who boycotted the platform in protest, Etsy was forced to reconsider its stance. The company announced that it would reduce the amount held back from sellers, with the most common level of reserve expected to be 30%. This incident highlights the growing concerns among online sellers about the financial practices of major e-commerce platforms.

The Future for Amazon Sellers

The delay in the rule change for some Amazon sellers provides temporary relief, but it also raises questions about the long-term implications for businesses operating on the platform. Sellers must carefully evaluate their dependence on Amazon and consider diversifying their sales channels to mitigate any potential risks associated with policy changes.

While Amazon has stated that the new policy is intended to ensure sufficient funds to cover product returns or customer claims, it is essential for sellers to have contingency plans in place to protect their businesses. This may involve exploring alternative platforms, building a direct customer base, or investing in marketing strategies to drive traffic to their own e-commerce websites.

The recent controversy surrounding Amazon’s rule change and the subsequent delay highlight the challenges faced by small businesses operating on major e-commerce platforms. While Amazon’s partial concession provides temporary relief for some sellers, it also underscores the need for sellers to be proactive in safeguarding their businesses. Diversification and contingency planning are crucial to ensure long-term sustainability and resilience in the face of policy changes and potential disruptions.

As the e-commerce landscape continues to evolve, sellers must stay informed, adapt to changes, and explore opportunities beyond a single platform. By doing so, they can mitigate risks and maintain control over their businesses, ultimately ensuring their continued growth and success.

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