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European fightback over EV challenge from China with launch of iconic Renault 5


In the face of Chinese and US dominance in the electric car market, Renault’s CEO, Luca de Meo, the importance of European manufacturers not conceding defeat.

At the Geneva Motor Show, he acknowledged the need for Renault to close the gap with its overseas competitors, while also demonstrating the viability and appeal of small electric cars.

Renault’s latest offering, the Renault 5, blends futuristic electric technology with nostalgic retro styling, paying homage to the iconic Renault 5 of the past. Despite the challenges of manufacturing electric cars, de Meo believes in providing affordable options for consumers to embrace this new technology.

However, affordability remains a challenge due to the higher production costs of electric vehicles compared to conventional ones. While the Renault 5 is priced between £25,000-30,000, profitability remains uncertain. De Meo highlighted the potential for reducing battery size and cost as a means to improve affordability, stressing the importance of innovation and taking on challenges in the electric vehicle market.

Chinese company IM Motors has announced it will enter the UK market and its first car on sale here will be the L6 saloon

Renault, once a pioneer in electric motoring with models like the Zoe, now faces stiff competition from Tesla and Chinese brands like BYD. De Meo acknowledged China’s advantages in battery technology and production capacity but emphasized the need for cooperation between European and Chinese firms to bridge the gap.

Despite the challenges, de Meo expressed confidence in Europe’s ability to catch up in the electric car race. He emphasised the importance of not surrendering and the need for collaboration alongside competition to drive innovation and progress in the automotive industry.

Richard Alvin

Richard Alvin

Richard Alvin is a serial entrepreneur, a former advisor to the UK Government about small business and an Honorary Teaching Fellow on Business at Lancaster University.

A winner of the London Chamber of Commerce Business Person of the year and Freeman of the City of London for his services to business and charity. Richard is also Group MD of Capital Business Media and SME business research company Trends Research, regarded as one of the UK’s leading experts in the SME sector and an active angel investor and advisor to new start companies.

Richard is also the host of Save Our Business the U.S. based business advice television show.

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